Monday, July 10, 2017

Color Names

Finding good names for colors is a vital skill for paint companies, but it's hard.  

I understand that, years ago, the endless torment of trying to decide whether to call that beige-y pink "Baby's Face Pink" or "Seashell Blush" drove one company to throw up its hands.  (Corporations are legally people, people generally have hands, ergo corporations have hands.)  They decided to just give colors numbers!  Briefly.  Because, turns out, #346-A7 doesn't sell as well as "Rhapsodic Red."

It's a problem.

Well, check out this post at Ars Technica on using artificial intelligence to take over the job...   HERE  Humans ain't outa work yet.

My favorite AI generated names might be "Cremper Viulet" or "Kold Of Tale" - which would make great fairy tale character names.  "Blue Child" (a pink) is a another favorite.  But "Copper Panty?" that name sells!

Believed public domain image - found HERE with others!

On the subject of corporations as people... one of my trusty art and set dressing supply sources, Hobby Lobby, has just been caught illegally buying Iraqi antiquities, with the money possibly funding Islamic terrorists.  This confused me because, um, why?  New selections in Home Decor?  Or in... Ceramics?  But it seems they're starting a Biblical museum.


I've been trying to overlook Hobby Lobby's no-workers-here-get-birth-control-'cause-religion stand on the theory that workers can quit (theoretically) if that offends them.  But I feel pretty strongly about knowingly fueling the stolen art market.  Plus, you know, terrorists.


Guess Michaels will be getting most of my business now.  

(Can't believe this, but I just took time to read Michaels' "Code of Business Conduct and Ethics" and to check their Better Business rating!  They sound good.  In fact, their "Code" seems admirable in content, presentation, and concrete examples.  I'll hope they follow it.) 

Theater doesn't just talk about ethics, it requires 'em.

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