I read about the new "Friends" LEGO sets aimed at girls and was all set to get huffy at their pinkness and girlie-ness.
Now that I've looked at them (though I wish the mini-figs hadn't been redesigned), I actually like the subjects of the sets: a veterinarian's clinic, a bakery, houses... There's still a perfume-y stench of condescending pink girlie-tude... but, heck!, maybe a few girls whose mom's only buy pink stuff for 'em will get to love LEGOs.
Believed public domain image of LEGOs